Bachelor Of Fine Arts In Visual Communication Design

The Bachelor of Fine Arts degree in Visual Communication Design prepares students for design and illustration professions. Students develop technical proficiency and design expertise in the organization of imagery and typography to communicate information in both two-dimensional and three-dimensional form and interactive forms and environments. Students produce work for print, video, screen displays and interactive experiences, as well as package design, exhibition design and environmental wayfinding. This major leads to a professional degree and focuses on intensive work in the visual arts supported by a program of liberal/general studies. The B.F.A. degree consists of approximately two-thirds of the coursework in the creation and study of the visual arts, with the remainder in liberal/general studies. Because of the greater emphasis on upper-level studio courses, the B.F.A. degree allows students the opportunity to build greater expertise in a given area of the field. Program Learning Outcomes Graduates of this program will be able to: Demonstrate an understanding of the ethics (and legal issues) closely associated with fields of visual communication. Demonstrate an understanding of traditional hands-on skills relative to craftsmanship. Students will demonstrate an understanding of the basic use of digital technologies as they relate to their areas of study. Demonstrate an ability to create visual response to communication problems, including understanding of hierarchy, typography, aesthetics, composition and construction of meaningful images.